In Rio de Janeiro we were enchanted with a spectacular landscape that included world famous beaches, mountains and monuments, but most of all—we enjoyed meeting the free-spirited Cariocas, our Brazilian friends!
We partnered with the talented students and faculty of the Escola Superior de Desenho Industrial (ESDI), the oldest design college in South America, and Agência, Redes Para a Juventude (The Network Agency for Youth). Together we helped budding young entrepreneurs from poor communities called "favelas" with their branding and service design needs. Our goal was to help them achieve a successful launch in their respective industries.
Here you'll find examples of work created for the four projects, Charme Favela (an Afro-Brazilian fashion brand), Descolados (a hip-hop group with a positive message), CineBatan (a mobile cinema), and Notas Viajantes (a cinematography/video production company).
We worked at the historic ESDI campus where although the wi-fi was intermittent, the talent was on full blast! Also, biscoito globo and other delicious Brazilian treats were in great supply!